New Sleeve Sponsor: ICM

After signing five new players on transfer deadline day, Fulham Football Club is delighted to announce as the new sleeve sponsor for the First Team this season.

To announce the new sponsorship, which coincides with Fulham’s first season back in the Premier League, ICM and Fulham are asking their fans to #FollowFulham in the Premier League in a new video taking fans through a journey of London and culminating at Craven Cottage, which will be posted on Instagram on Saturday morning prior to the first game of the season.

The video is both a celebration of Fulham’s fans and of London, revelling that Fulham is the oldest established professional football team in London participating, once again, in the Premier League, the most competitive football league in the world., a Financial Conduct Authority (FCA) regulated FX, Commodity and CFD trading firm, is an existing partner of Fulham FC since 2017 but this enhanced partnership will ensure that now benefit from brand presence on the playing shirts which will be visible for the first time when Fulham kick-off their Premier League campaign against Crystal Palace at Craven Cottage.

The Premier League is broadcast in over 180 countries, providing an opportunity for worldwide exposure for the brand.

The Club has made some significant investment to the playing squad during the summer transfer window, bringing in a total of 12 players, including the five deadline day signings of André-Frank Anguissa, Joe Bryan, Sergio Rico, Luciano Vietto and Timothy Fosu-Mensah.

Commenting on the partnership, Fulham FC captain, Tom Cairney, said:

“It’s always encouraging to see the club bring in new sponsors and partnerships as it shows we’re on an upward trend and all improving together as a club as we embark on our Premier League campaign.”

Commenting on this partnership, Shoaib Abedi, Founder of added:

“We recently announced our global rebrand to and are excited to be renewing our sponsorship with Fulham FC to present our new brand identity and new logo on the team’s shirts, resulting in global visibility. As a UK headquartered investment firm we place a lot of value on building long-lasting relationships and feel a strong connection towards British football. Both and Fulham FC have seen remarkable success and growth in the past 12 months and we see this set to continue alongside each other.”

Fulham FC Chief Revenue Officer, Casper Stylsvig, added:

“We have developed a good working with relationship with ICM since they joined in November and I’m delighted that they have chosen to expand their partnership with us as we commence an exciting Premier League campaign. This announcement is accompanied by some innovative creative content which I’m sure everyone associated with the Club, as well as our fans, will enjoy."

To watch the clip announcing the sleeve sponsorship, please visit Fulham FC’s Instagram story @FulhamFC ahead of the match.

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